Powered by the Consumer Technology Association (CTA)®

Skip to content

Why Attend
Attendee Types
Featured Guides
- Step-by-Step Guide for International Attendees
- Media Guides
Why Exhibit
Plan
Featured Guides
- Exhibitor Dashboard: Quick 3-Step Guide
- Exhibitor Tool Kit
Planning Resources
Travel & Hotels
Featured Guides
- Five Tips for Attendee Registration
- Your Essential First-Time CES Experience Guide
Navigate
Show Experiences
Additional Resources
Featured Topics
- Artificial Intelligence
- Digital Health
- Vehicle Tech and Advanced Mobility
View all topics
Content Type
Featured Content
- Shaping the Future of Enterprise Innovation at CES 2026
- Big Ideas, Bold Moves
- New Voices, Global Impact: Exhibitors Make Their CES Debut
View Content

Register Apply to Exhibit

Start typing to see suggested results

Conference Session

The Team as a Brand: Marketing Beyond the Season

Tuesday, January 6

4:00 PM - 4:40 PM

ARIA, Level 1, Joshua 8

Content & Entertainment Marketing & Advertising Sports

Sports teams are becoming media & entertainment companies. Learn how franchises are monetizing fandom year-round - on social, at home, and IRL.

Conference Track Sports Tech

All CES conference sessions are seated on a first-come, first-served basis.

Related Sessions

3:00 PM-3:40 PM

ARIA, Level 1, Joshua 8

More Than a Game: Sports Venues as Culture Hubs

Content & Entertainment Sports

Arenas and stadiums are evolving into entertainment destinations. Explore how teams and brands are transforming venues into year-round fan magnets.

Conference Track
Sports Tech